BBH Dublin has rolled out a new campaign for Tesco Ireland to highlight the retailer’s Clubcard, one of the most successful retail loyalty programmes in the world.
Called “The Power to More,” the campaign shows how customers can convert points accumulated into vouchers which in turn can be used to buy other goods and services with its “Rewards Partners” like Hotels.com, Irish Ferries, Stena Line, Royal Caribbean, Milano, Dublin Zoo and Tesco Mobile.
The film was directed by Guy Manwaring and produced by Butter Films and was filmed at locations including Tesco Clarehall, Milano Grand Canal Harbour, Dublin Port and Dublin Zoo.
According to Amanda Farrell, head of customer strategy and growth, Tesco Ireland: “Clubcard has equity as a value signifier and with this campaign we want to surface the breadth of value Clubcard offers to our customers from exclusive deals in-store and online with Clubcard Prices to even more value with Clubcard Reward Partners.”
“There’s always a danger of over-explaining an offering like this and becoming dry and confusing in the process,” says Sam Caren, creative lead, BBH Dublin.
“Clubcard has a wide range of benefits and value for customers. Distilling that down to a simple benefit for the customer was the fun and the challenge of this brief: the stuff you need helping you buy more of the stuff you want is a simple, fun, flexible thought that everyone can wrap their heads around and have fun engaging with on their journey.”
Media for the campaign is being handled by Mindshare.
