Following a competitive pitching process, dentsu Ireland has won the the media buying and planning account for Irish Distillers Pernod Ricard. The win follows on from a European-wide review by the Pernod Ricard group which has chosen to consolidate it into one agency group with the dentsu-owned Carat and iProspect taking it on in many European markets.
Prior to this, a number of other agencies including GroupM, Havas, Omnicom and MG, have worked on the account in different European markets.
“We are excited to see the synergies of working with one agency across the Pernod Ricard Europe region and look forward to seeing what fresh creative approach the local team will bring, complementing our existing agency partners in the Irish market,” says Jessica Lynn, marketing director Ireland for Irish Distillers Pernod Ricard
“Many thanks to the team at Essence Mediacom who have played a hugely important role in our local campaigns over the past few years. This new approach to working with a pan European media agency will usher our brands into an exciting new era in how we promote our products, expanding our share of voice in an ever growing and competitive market,” she adds.
