Havas Dublin has created a new OHH and audio campaign for Batchelor’s Baked Beans, the Valeo-owned brand which is the market leader in its category.
The OOH campaign focuses on Batchelor’s best-selling status using eye-catching close-up food photography, while the audio ad engages by placing the listener in front of the outdoor ad, describing the picture in detail.
According to Adrian Fitz-Simon, executive creative director, Havas: “Batchelor’s beans are such a brilliantly simple product – the ideal brand for outdoor and audio. We wanted our creative to be as simple as the product itself, which called for economy of words and beautiful images. Trevor Hart’s full bleed shots work brilliantly for the idea.’
Diane Moor Valeo Marketing Manager Grocery: ‘Number 1 is a great position for any brand to be in,” adds Diane Moor, marketing manager grocery with Valeo. “ Our brief to Havas was to be single-minded about communicating why Batchelor’s are Ireland’s favourite baked beans, namely because Irish people love the taste. We’re delighted with the creative approach the agency took with elegantly simple outdoor and an innovative approach to audio.’
Credits:
Client: Valeo Foods Ireland
Marketing Manager Grocery: Diane Moor
Brand Manager: Rachel Carolan
Creative Agency: Havas Dublin
Creative Team: Gary Boylan, Adrian Fitz-Simon
Strategic Planning: Darragh Kelly
Senior Account Executive: Manvi Malhotra
Account Director: Annie McBride
Media agency: OMD Ireland
Photographer: Trevor Hart
Production Designer: Eleanor Harpur
Food stylist: Erica Ryan
Retoucher: Dona Gorska
Sound: Dean Jones, Scimitar Sound
