The Bauer Media owned Newstalk and Off The Ball, have signed an 18-month partnership with OUTsurance, the South African insurer which entered the Irish market earlier this year.
The partnership sees OUTsurance come on board as the sponsor of all sports news bulletins, broadcast on Newstalk.
The new partnership comes into play as OUTsurance has launched its first marketing campaign, ‘Insurance Therapy’, which focuses on the OUTbonus, and consumers’ one-sided relationship with insurance. The OUTbonus is a new concept in the insurance industry in Ireland, where customers will be entitled to 10% of their insurance premiums (less taxes and levies) back when they hold their policy claim-free for 3 years.
“We are delighted to be partnering with OUTsurance to deliver sports news to the nation,” said Newstalk Managinf Editor, Sports news John Duggan.
“We are delighted with the opportunity to partner with a staple of the national airwaves such as Newstalk,” added Ian Kennedy for OUTsurance.
