The DMG Media-owned National Parenting Product Awards (NPPA) took place at a gala dinner in the Westbury Hotel in Dublin.
The NPPA are Ireland’s only independently verified consumer award for products and services for young families, revealing the most trusted pregnancy, toddler and baby purchases on the market. Hosted by TV presenter Anna Daly, the event marks the 11th year of the awards and the first under the dmg media brand portfolio.
The award winners are decided using a two-tiered approach led by Core Research, featuring a survey of a national sample of parents with babies under three years of age. The products are also tested by 15 specialists from various fields in the parenting industry including paediactric nurses, childcare professionals, dieticians, midwifes, and sleep experts, lending a trusted seal of approval which sets the NPPA apart.
The research of almost 3,000 Irish parents reveals two-thirds saying they are five times more likely to choose a product if it has won an NPPA award than take a social media influencer recommendation.
“The National Parenting Product Awards are another important part of the dmg media brand portfolio. They fulfil a critical role in our highly engaged community of parents,” says Paul Henderson, CEO of DMG Media. “For the brands and companies in this sector, they set a standard. Combined with the power and reach of our parenting brands everymum and RollerCoaster.ie they allow our Mum Marketing platform give brands and companies access to 75% of the mothers in Ireland. “
Naomi Staff, managing director, Core Research, adds: “We are delighted to partner with dmg media, to manage the research that determines the winners of this year’s much anticipated NPPA. Each product has undergone a rigorous evaluation process by parents, as well as a panel of expert judges.
These awards recognise parenting and baby products that have earned parents’ trust and approval for their safety, value, reliability, and positive influence on family life. The NPPA serves as an essential resource for parents seeking the highest quality products to enhance their daily family experiences. We would like to congratulate all the winners on their hard-earned awards.”
To see the full list of winners and find out more about the NPPA, see www.nppa.ie
