Bloom, the Dublin based creative agency, has launched a new campaign and creative platform for Zurich Life called “Performance Counts.”
The new campaign is currently running across video, display, radio, OOH and social.
The campaign highlights Zurich’s “award-winning investment excellence” and positions it as a trusted provider in helping customers provide for their retirement.
“Performance isn’t just about numbers—it’s about trust and results over time. We wanted this campaign to reflect Zurich’s consistent performance and the real impact it has on customers’ futures,” says Sinead Boyle, managing director of Bloom.
Elaine Fitzpatrick, chief marketing officer, Zurich Life adds: “Bloom has brilliantly captured our core message: that performance makes a real difference for people when planning for their future. The campaign which tells a number of personal stories strengthens the emotional connection between Zurich and our customers.”
Bloom’s other clients include MSF, Brady Family Ham, Citroen, Decathlon, City of Dublin ETB, Kittensoft and Johnston, Mooney and O’Brien.
Credits:
Client: Zurich Life
Elaine Fitzpatrick – Chief Marketing Officer
Caitriona Laffan – Senior Customer Marketing Specialist
Sean Carty – Head of Digital Marketing
Emer O’Neill – Social Media Specialist
Monica Tumelty – Digital Marketing Specialist
Alessia Zanchi – Head of Creative Services
Alma McHugh – Senior Design Consultant
Creative Agency: Bloom
Executive Creative Director: Liam Wielopolski
Creative Director: Michael Walsh
Copywriter: Niamh Clohosey
Digital Creative: Kevin Toher
Production Company: Rubberduck
