The management team at Mindmap, led by Aisling Barry and Patrick Swan, has acquired a majority stake in the business from owner Frank Neary.
Mindmap was founded in 2002 by former Doherty Advertising and AFO O’Meara executive Frank Neary and has since built up a strong presence in the Irish and international pharma and healthcare sectors.
In 2022, Mindmap launched a separate agency brand called Bad Goose to focus specifically on consumer brands, headed up by Neary. Under the new set up, Neary will still retain a small shareholding in Mindmap but his main focus will be to develop Bad Goose.
Aisling Barry, meanwhile, has taken over as managing partner of Mindmap while Patrick Swan has assumed the role of creative partner and director.
