Tickets for Radiocentre Ireland’s Sounding Out 2024 event, which will take place next Thursday in the Mansion House, have sold out.
At the event, Robert Heath author of “The Hidden Power of Advertising” will explain the psychology behind attention and renowned strategist Craig Mawdsley Founding Partner at craig + bridget will also talk about attention and whether it really matters for brands. There will also be a focus on effectiveness where delegates will hear from Bridget Angear using IPA data to talk about the business case for humour in advertising.
In addition, Andrew Tindall, System1 will summarise Radiocentre’s Listen Up! research which highlights how brands can create audio advertising that stirs passions and drives profits, and he will assess how well Irish audio ads fare at implementing best practice.
Elswhere, Ralph van Dijk, Eardrum will show why brands which define their audio strategy, both media and creative, enjoy strong business outcomes. In addition, delegates will also hear from Steve Keller from SiriusXM who will talk about how in today’s media rich environment, sound is quickly emerging as a primary driver for brand identity, discovery, and experience.
The event will also feature a new research study, commissioned by Radiocentre Ireland which reveals insights on the role audio plays in driving mental availability while Newstalk’s Jess Kelly will host a panel on busting the myths around digital audio. The MC for the event is Sarah McInerney from RTE.
