Former Manchester United and Republic of Ireland football legend, Roy Keane is the face of a new brand campaign from the recently launched Sky Mobile in Ireland.
Called “Expect More,” the campaign was created by Core Creative and features the pundit and former Republic of Ireland footballer who is known for his extremely high standards and no-nonsense approach.
According to Sky Ireland, “the brand proposition has been built with customers at its core – providing a service that is fair, flexible, and transparent.”
“We are absolutely thrilled to have Roy Keane fronting our Sky Mobile campaign,” says Caroline Donnellan, director of marketing & brand at Sky & NOW.
“Roy’s passion and high standards perfectly aligns with our Sky Mobile brand values and what we aim to deliver to our customers every day. Having him onboard is the perfect fit, and we’re excited to see how this campaign resonates with our audience.”
“In a world that’s regularly giving you less, Sky believes you deserve better. They are proving it with their new offering for Sky Mobile – a network we can all expect more from,” says Kate O’Callaghan, business director, Core Creative.
“Roy Keane’s seal of approval perfectly enhances the unique product offerings available to Sky Mobile customers. We are proud of this work with our partners in Sky Ireland and look forward to seeing it roll out in many iterations over the coming weeks and months,” she adds.
CREDITS:
CLIENT: Sky Ireland
Director of Marketing and Brand: Caroline Donnellan
Head of Brand and Marketing Creative: Kieran Forde
Head of Marketing Media: Melissa Byrne
Marketing Controller Creative: Matt Carolan
Marketing Controller Media: Cara Kennedy
Marketing Manager: Laura Carroll
Media Manager: Helena Malone
AGENCY: Core Creative
Caitriona Ni Laoire, MD of Core Creative
Shane Doyle, Group Strategy Director
Jay Reid, Strategy Director
Kate O’Callaghan, Business Director
Hannah Finnegan, Senior Client Manager
Robert Potts, Executive Creative Director
Rob Murray, Creative Director
Mark Tuthill, Creative Director
Andrew Counihan, Head of Production
Jess Hopkins, Producer
PRODUCTION
Production company: Arrow Films
Director: Damien O’Donnell
Producer: Anne-Marie Curran
Line Producer: Grainne Tiernan
DoP: Richard Kendrick
First AD: Glenn Delaney
Location Manager: Niall Milton
Production Designer: Derek Wallace
Costume Designer: Grace Moore
Make-up & Hair Designer: Jennifer Hennessy
Gaffer: Stephen McCarthy
Grip: Stefan Greenberg
Editor: Lee Hickey
Post Production: Screen Scene
Sound Mix: Avondale Studios
