The theme for IAB Ireland’s Connect H2 2024 conference, which takes place next week, is “Innovate to Elevate” with number of leading industry experts lined up to speak in the Radisson Blu Royal Garden Hotel on Tuesday (November 19).
The conference, which will be opened by Suzanne McElligott, CEO of IAB Ireland, will feature a packed agenda which will kick off at 9am and conclude at 13.00pm.
The full agenda is outlined below:
9.10 Exploring the post WFA/GARM landscape with Implications and Opportunities: Phil Cowdell, Chief Strategy Officer, Channel Factory
9.30 Books I’ve Never Written: Jane McDaid, Founder & Head of Creative Innovation, THINKHOUSE
9.55 Creativity over Clicks: Jenna Greene, Effectiveness Director, OmnicomMediaGroup
10.15 Attention and Brand Uplift – Learnings from a Global Study with Lumen: Michelle Brady, Media Experience Directory, Havas Media
11.10 Why is CTV so important for Advertisers?: Mary Corcoran, Ad Operations Manager, RTÉ
11.30 AI driving Effective Advertising: Stha Banks, Sales Manager, Services, UKI, Meta
11.50 Trust through Transparency: The future of AI and Advertising: Robin Jackson, Senior Manager International DSP Strategy, Yahoo!
12.10 PANEL: Innovate to Elevate. Moderated by Suzanne McElligott, CEO, IAB Ireland, other panelists include:
Ailén Anivole, Head of Precision Marketing, Diageo Ireland
Daniel McEvoy, Market Lead, Google Ireland
Doug Farrell, Group Head of Digital Advertising Strategy, DMG Media
Ian Campbell, Digital Board Director, Zenith, part of Core
David Macken, Head of (m)Platform, Group M
13.00 Conference Close
To book a ticket to attend IAB Connect click HERE
If you are an advertiser and would like to attend, tickets are free. To avail of a free ticket email maeve@iabireland.ie
