BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.”
The campaign, which is going out through TV, digital and social, aims to show how the festive season can bring people together and how Tesco customers can “feed their Christmas spirit.”
According to the retailer, “this year’s campaign follows the story of Conor and taps into the key moments of the season, exploring the things that top up, or feed, our Christmas spirit, as well as the things that might see it start to waver, ultimately offering a message of togetherness, nostalgia, and festive joy.”
Viewers follow Conor as his Christmas spirit explodes into the world around him after his grandfather hands him a pack of Tesco Gingerbread Men. As Conor’s spirit lifts, his environment is transformed into a magical gingerbread landscape, from a gingerbread scooter with a top box bursting with gingerbread, candy canes and other sweet treats, a gingerbread Tesco till, complete with gingerbread receipt, and a market square transformed into a gingerbread wonderland complete with a Nollaig Shona Duit billboard and buskers playing gingerbread musical instruments sprinkled with gingerbread snowflakes and puffs of icing sugar.
Viewers also see this magical world start to crumble as Conor’s Christmas spirit dips when he thinks about the absence of his grandmother at this special time. At the heart of the campaign is Conor’s journey to rekindle a cherished tradition of building a gingerbread house; something he used to do with his grandmother. Viewers see Conor and his grandfather come together to relive the tradition and nostalgic comfort of the project and their home-made biscuit build takes pride of place on the Christmas table featuring a feast of Tesco festive foods.
According to Suzanne Quinn, Tesco customer director: “Our Christmas campaign explores all of the things that top up, or feed, our Christmas spirit. At Tesco, we understand that while Christmas can be a time of joy and happiness, it can also bring its own challenges. Our goal is to help lift your Christmas spirit —whether it’s with the first bite of a festive sandwich, a delicious mince pie, a gingerbread treat, or from the warmth of our brilliant colleagues’ service. We hope this campaign, and everything Tesco delivers, helps feed your personal Christmas spirit.”
“After the success of the 2023 campaign, we wanted to create something that built on last year but still felt fresh. As the BBH mantra goes, we wanted to move it on without moving it off. Another proud moment in the BBH and Tesco partnership,” adds Felipe
Credits
Client: Tesco
Agency credits
Agency: BBH
CCO: Alex Grieve
Deputy Executive Creative Director: Felipe Guimaraes
Creative Director: Felipe Guimaraes
Senior Creatives: Ieva Paulina, Camila Gurgel
Designer: Sophie Harper
Agency Film Producer: Rory Reames and Rebecca Ellis
Assistant Film Producers: Ted MacDonnell, Rebecca Ellis
Head of Strategy: Saskia Jones
Strategy Director: Hannah Slapper
Senior Strategists: Alexi Hall & Bethan Wotton
Managing Partner: James Rice
Business Lead: Andrew Connolly
Business Lead Dublin: Amy Crowe
Senior Account Director: Celia Taylor
Account Director Dublin: Amy Harrington
Account Manager: Imogen Brooks and Holly Gash
Senior Project Manager: Sophie Sanderson
Music Supervision: Black Sheep Music – Hywel Evans and Daniel Olaifa
Behind the Scenes: Sam Miorandi
Media Planner & Media Agency: EMC
Media Planner & Media Agency Ireland: Mindshare
Production Company: Iconoclast
Director: Alaska
Production Company Producer: Emma Butterworth
MD/EP: Jean Mougin
MD/EP: Guy Rolfe
Head of Production : Beatrice Warren
Production Manager: Adam Evans
DOP: Pierre De Kerchove
1st AD: Julian Higgs
Production Designer: Carol Ozzi
Food Stylist: Sal Henry
Prop Stylist: Alexander Breeze
Construction: MADE Workshop
Wardrobe Stylist: Terri Higgins
Make-up: Bev Pond Jones
Sound Recordist: Sam Mendelssohn
Gaffer: Ruben Garrett
Location Manager: Algy Sloane
Casting: Lane Casting
Edit House: Trim
Editor: Paul Hardcastle & Thomas Grove Carter
Assistant Editor: Lorna Searl
Edit Producer: Noreen Khan
Colour: Electric Theatre Collective
Colourist: Jason Wallis
VFX: Electric Theatre Collective
VFX Creative Director: Dean Robinson
2D Lead: Soledad Martin
3D Lead: Matteo La Motta, Dorianne Fibeul
Executive Producer: Arianna Maniscalco
Producer: Sydney Levy
Audio Post Production: String and Tins
Lead Sound Design and Mix: Adam Smyth
Additional Sound Design: Kaspar Broyd
Foley: Cobblestone
Audio Producer: Ellie Hook
Client: Tesco
Group Customer Director: Becky Brock
Group Marketing Communications Director: Murray Bisschop
Head of Seasonal Campaigns: Alicia Southgate
Marketing Campaign Manager: Peter Harris
Customer Director Tesco Ireland: Suzanne Quinn
Head of Brand marketing Tesco Ireland: Katie Cunningham
Brand Marketing Manager Tesco Ireland: Cara Millaney
