FEED by TBWA\Ireland has picked up the digital marketing and social media account for DIY and builders providers Chadwicks Group following a competitive pitch.
As part of its brief, the agency will create a new digital, social and content strategy and lead on digital advertising and communications, social media, performance marketing (paid social and PPC), SEO as well as podcast campaigns for Chadwicks.
“We’ve long admired the work of the team at Chadwicks, watching from afar as they’ve consistently set the bar with brilliant upper funnel content. In fact, we’ve often referenced their work in the FEED team’s WhatsApp group!” says Andrew Murray, Executive Director of FEED & Products at TBWA\Ireland.
“We’re thrilled to partner with their marketing and digital team to elevate Chadwicks’ digital presence and performance even further. Their goals—boosting brand salience, enhancing customer experience, and ultimately driving sales—are perfectly aligned with what we do best. Our expertise in crafting brand-led digital, social, content, and paid strategies that connect, convince, and convert will ensure we build on their success, driving both brand impact and measurable results,” says Murray.
“After a very thorough and long tender process we are thrilled to have found a partner like FEED BY TBWA,” says Joe O’ Conghaile, Digital Communications Manager, Chadwicks Group.
“In a world where the digital landscape changes and evolves at lightning speed, particularly with AI, this partnership is not just strategic but essential. Within the industry we see ourselves at the forefront of digital innovation. With FEED’s expertise and innovative approach, we’re confident that the future is brighter than ever, and together, we’ll achieve extraordinary things,” he adds.
TBWA\Ireland launched FEED by TBWA earlier this year and it has grown considerably since with 20 employees working across brand-led social media, content and performance. Clients include Dalata, Clayton and Maldron Hotels, eir, Chadwicks, Tourism Northern Ireland, Burger King, Glenveagh, Denny, BestDrive by Continental, Audi, Volkswagon and Optimum Nutrition.
