Following on from the success of its “Galway Bay” campaign for EPIC The Irish Emigration Museum last year, The Public House reignited public curiosity this year by having a 1989 Chevy Caprice NYPD squad car drive through the streets of Dublin as bemused Dubliners looked on.
Playing the famous song Galway Bay’, the squad car was not part of a movie shoot but rather part of a festive campaign by EPIC to bring the iconic Irish emigration anthem to life.
The famous lyric, “the boys of the NYPD choir were singing Galway Bay,” from The Pogues Christmas classic ‘Fairytale of New York’, has long been an iconic line. The only catch? There was no NYPD choir, and Galway Bay was never actually sung – until The Public House made it happen for EPIC last year.
As part of this year’s campaign EPIC has committed to donating €1 to Dublin Simon Community for every view of their music video.
According to Aileesh Carew, CEO of EPIC The Irish Emigration Museum: “The creation of this video and song last year reminded people of the power of music and storytelling to bring us together, especially at this time of year when we think of our loved ones far from home. This Christmas, we hope everyone will watch, share, and send this video to family and friends around the world, spreading the spirit of connection and togetherness that defines the Irish diaspora. By doing so, they’ll not only celebrate our shared heritage but also support Dublin Simon Community, a vital cause close to our hearts.”
Mikey Curran, associate creative director at The Public House added: “EPIC is a great place to understand Irish culture in a global context but this work proves they also have the ability to influence, reinvent and create culture too. That’s a very powerful tool and a sign of even greater things to come.”
Credits:
Agency: The Public House
Associate Creative Director: Mikey Curran
Group Account Director: Terri Turner
Account Executive: Neel Sengupta
Production Lead & Senior Designer: Trevor Nolan
Designer: Molly Devlin
Motion Graphic Designer: Kevin Hughes & Emma Wells
Head of Design: Eimear O’Sullivan
Strategy Director: Sarah Walsh
Freelance Producer: Sarah Chadwick
Client: EPIC The Irish Emigration Museum
CEO: Aileesh Carew
Director of Marketing: Yvonne Murphy
Senior Marketing Manager: Amy Logue
Digital Platform Manager: James Kielty
Marketing Executive: Samira Basi
Marketing & Communications Executive: Katy Thornton
Photographer: Allen Kiely
Videographer: David Christopher Lynch
PR & SOCIAL CREDITS: Vroom Digital
Media: Digital Impact Agency
