Following on from the successful launch of Avant Money’s mortgage platform in 2024, the Dublin-based agency Dynamo has created a new campaign to promote the bank’s range of credit cards.
With 0% interest offers available for the whole first year, the “12 Months of Zeros” campaign playfully creates an anthropomorphic 0% for every month all the way from January to December.
Each zero represents not only a specific month of the year, but also tactically targets data-backed spending habits of credit card consumers relevant to that time, from winter ski holidays to Black Friday sales and more.
The digital-first campaign is led by a hero video which match-cuts each of the 12 animations bringing a fast-paced and fun feel to the longevity of the offer. Exploding out from this, each individual animation and visual becomes a contextual digital and social ad that is swapped out monthly by the brand for year round relevance across all media.
”It’s a pleasure to collaborate with Dynamo on another impactful campaign. Their innovative approach and attention to detail have helped us successfully realise our vision,” says Bronwyn Greene, head of marketing, Avant Money.
Credits:
Client: Avant Money
Head of Marketing & Customer Experience: Lorna Farrell
Head of Marketing: Bronwyn Greene
Marketing Manager: Alison Cody
Agency: Dynamo
Communications Director: Siobhan Lavery
Account Director: Mathilde Paus
Creative Director: Ross Giles
Senior Copywriter: Seán Timbs
Art Director: Shane O’Hare
Illustrator/Animator: Caetano Silva
Video: Hedgehogs v Foxes
Sound Design : Blast Audio
Creative Technologist: Torlogh O’Boyle
