Bonfire has launched a new campaign for Drinkaware to encourage people to be more mindful of their drinking habits.
With a rallying call that “Life can be beautiful. Change can be powerful. Be kind to yourself,” the core element of the campaign is a thought-provoking film featuring the Dublin-based Hip-Hop artist Nealo. Written by Nealo and directed by Leo Hynes, the result is an earnest and inspiring call-out to embrace positive change.
Media Strategy for the digital-focused campaign is being handled by Media 365.
Credits:
Writer: Nealo.
Agency: Bonfire
Creative Director: Seán Hynes
Head of Client Services: Steph Coates
Production Company: Roamer
Director: Leo Hynes
DOP: Conor Hayes
Sound: Tony Crosse
Media: Media 365
PR: Etch Communications
Digital Media & Content: Alex Ainsworth
CEO:Dearbhla O’Brien
