GroupM x Invention has launched a powerful new campaign for the Irish Refugee Council.
Called “Overwhelming,” the campaign aims to raise awareness and compassion for the challenges faced by refugees living in Ireland.
The campaign has been rolled out across various media channels, including digital, outdoor, print and radio. Each of the executions features an actual refugee, and a dedicated landing page on the IRC website will provide further information and resources for those who want to learn more or get involved.
“We are deeply grateful to GroupM & Invention for their extraordinary support and for creating such a compelling campaign,” says Nick Henderson, CEO, Irish Refugee Council.
“ ‘Overwhelming’ truly captures the challenges faced by refugees arriving in Ireland and will undoubtedly help foster greater understanding and compassion within our community.”
“We’re incredibly proud of this campaign and the team’s dedication to bringing it to life,” adds David Ahlstrom, head of Invention. “We believe in using our creative power for good, and this project, chosen by our own team members, reflects our commitment to supporting the vital work of the Irish Refugee Council.”
‘The work that our Invention team have produced for the Irish Refugee Council is very strong and incredibly poignant,” adds GroupM’s CEO Bill Kinlay. “It’s great to be able to shine a light on the significant challenges that refugees face when they come to our country and highlight the superb work that the Irish Refugee Council do to help navigate these. We’re really proud to be able to support such a worthy cause.”
Credits:
Client: Irish Refugee Council
Chief Executive Officer: Nick Henderson
Communications Officer: Wendy MuperiAgenc
Agency: Group M x Invention: Invention Ireland
Head of Invention: David Ahlstrom
Client Services Director Nessa Van Rooyen
Social & Content Development Director: Amar Jacob
Creative Director: Emma Morris
Art Director: Greg Colley
Graphic Designer: Robyn Sproule
Senior Video Editor: Ethan Copage
Production Manager: Katie Michalak
Production Manager: Sarah Keogh
Business Director: Brian Roche
Photographer: Tristan Hutchinson, Ben Condell
Sound: Tinpot Productions (Daryl Moorhouse & Sean Byrne)
Cast: Duale, Waboraro, Zhenya
Voiceover: Helen Moorhouse
Extras: Les Smith, Richard Dynan, Katie Michalak, Lottie Bradshaw, Catherine Bennett,
Tara Scanlan
GroupM Ireland
Head of Press & Radio: Darren Bracken
Programmatic Director: Ahmed Aswad
Programmatic Account Manager: Rachel McGann
Paid Media Director: Stella Pete
GroupM CEO: Bill Kinlay
PARTNERS/SUPPLIERS
Outdoor: Simon Durham Talon, Global, Micro Media, Mistomar and Promogroup, Clear Chanel, Promo Group
Print / Display: Irish Times Group, Mediahuis Ireland, DMG Media Ireland, Reach PLC, Journal Media Ltd., Mirror Group, Sky Media.
Radio: IRS, Media Central & Urban Media
Social: Shreya Guchait, Gary Regan – Aleph Holding
YouTube: Sky Media, Influent Media
Audio: Acast, AudioXi, Spotify
