In what is believed to be a first for an Irish agency and brand, Javelin and house builder Cairn are using the gaming platform Roblox to promote the latter’s sponsorship of the Community Games.
As part of the 2025 Cairn Community Games sponsorship campaign, Javelin is buying advertising space in Roblox, the hugely popular gaming platform, particularly for younger people.
The advertising on Roblox includes both image and video on multiple virtual formats including TV, Billboards and Ice Cream trucks!
According to Aoife Hofler, media director at Javelin: “In a time where the nation is worried about the amount of time children and teens are spending online, we are proud to be promoting a very positive message encouraging young people to participate in real world activities through the Cairn Community Games. Advertising to children online needs to be ethically thought through and at Javelin, we are proud to be the very first media agency to partner with Roblox for two of our clients, the ISPCC and Cairn Community Games. Both sending an important message to young people.”
