Love Irish Food has teamed up with Sky Media for a new competition to help Irish food brands grow their business with TV advertising.
Called “Taste of TV”, the overall winner will receive a fully funded TV advertising campaign worth €50,000.
Along with the creation of a TV ad, the winner’s advertising campaign, which will air later this year, will use Sky Media’s innovative targeting capabilities, across Sky Media’s broadcast platforms.
“Love Irish Food is delighted to partner with Sky Media for the first time this year, offering our members an invaluable opportunity to compete for this prestigious award,” says Conor Kilduff, executive director, Love Irish Food.
“The Sky Media fund will empower our members to connect with their target audiences in a more direct and meaningful way, providing them with a significant advantage in boosting brand awareness. We are enthusiastic about the potential of this partnership and look forward to seeing how this collaboration will shape the future of Love Irish Food and benefit our members.”
AJ Crinion, head of business development, Sky Media adds: “We are thrilled to partner with Love Irish Food to launch the ‘Taste of TV’ advertising fund. This initiative is a fantastic opportunity to showcase the calibre of Irish businesses involved with Love Irish Food, while demonstrating the accessibility and power of TV advertising with Sky Media, for companies of all sizes across Ireland.”
The judging panel comprises: Conor Kilduff, executive director at Love Irish Food; Andrea Murray, marketing manager at Love Irish Food; AJ Crinion, head of business development, Sky Media, and Imelda Mills, marketing controller, Sky Media.
A shortlist of competitors will be interviewed by the judging panel, with the winner announced in early June 2025.
To enter, Love Irish Food members are invited to visit https://loveirishfood.ie/taste-of-tv/ and submit their entry by Friday 2nd May.
