Irish Times Media Solutions, in collaboration with Invention Group M, has been shortlisted in the Native Advertising Institute Global Awards for Best Storytelling in the Creative & Content category, recognising their work on the Dulux Heritage content campaign.
This video-led campaign, created by The Irish Times Content Studio, showcased elegant Dulux Heritage-inspired makeovers featuring well-known personalities and design influencers including Jessica O’Mahony, Kathryn Thomas, and Gráinne Gillet.
Delivered across The Irish Times, Irish Examiner, MyHome.ie, and The Gloss, the campaign brought rich, inspiring interiors content to life across digital, print, and social platforms — celebrating colour, creativity, and personal style in every space.
“The Irish Times brought the stories to life in a really beautiful, visual and impactful way. We received great feedback from consumers and retailers and we hope people will be inspired to create their own feeling in their space,” says Ciara Edge, brand communications manager, Dulux Paints
“We’re honoured to be recognised alongside global leaders such as The New York Times T Brand Studio and LA Times Studios — and excited to be currently working with Invention Group M on the 2025 campaign, which promises to build even further on this success,” adds Gavin McAuliffe, Group Head Irish Times Content Studios.
