The Lowdown:
This innovative campaign by Malteasers ran on large format 48 sheet in Cycle 3 2017. The campaign featured a Malteasers bunny made out of imitation 3D malteasers, accompanied by a witty caption – “Who are you going to chew the ear off this Easter?”
Credits:
- Advertiser: Mars
- Creative Agency: Irish International
- Media Agency: MediaVest & MediaCom
- Outdoor Media Owner: JCDecaux
- Outdoor Specialist: PML
