The Lowdown:
Electric Ireland’s ‘Homeviewers’ TV ad builds on the success of their unique long term savings strategy for residential customers, ‘Stay Happy’.
The latest campaign begins with a reprise of the original TV campaign creative before abruptly switching focus to a couple of Electric Ireland customers who are watching the ad in the comfort of their own home.
In this disruptive execution, the ‘viewers’ briefly outline both the ease of ‘Signing In’ as well as the long term savings benefits that are guaranteed, every year after.
Credits:
Title of Commercial: ‘Homeviewers / Stay Happy’
Advertiser: Electric Ireland
Client executives: Lisa Browne, Jackie Garvey, Robyn Sheehan
Agency: TBWA\Dublin
Agency executives: Yvonne Caplice, Laura Daley
Creative: Adam Crane, Niall McDonnell
Agency producer: Alexandra Cullen
Production company: Pull the Trigger
Director: Stu Teehan
Producer: Max Brady
Director of photography: Eleanor Bowman
Editor: Juniper Calder
Recording studio: Mutiny
