The Lowdown:
The concept behind this ad was inspired by people’s preconceptions of the older Nissan Micra, and how these preconceptions resulted in it being prematurely judged as a car that should be cast aside. The all-new Nissan Micra, however, is not a car you should mess with; it’s a leader in style, technology and innovation — however we knew people’s perspectives would still need to be changed. We wanted to tell a story about defying preconceptions, in a way that Nissan Ireland had not done before.
Our ad also showcases some awesome Irish talent, including Dermot Malone, an Irish commercial director and of course, the star Isabel Lehane – who is a competitive Tae Kwon Do fighter, rumoured to be taking part in the upcoming World Championships.
Credits:
Creative Agency: In The Company Of Huskies
Creative Director: Damian Hanley
Copywriter: Huskies Nissan team
Art Director: Huskies Nissan Team
Group Account Director: Rohit Verma
Account Director: Nessa Van Rooyen
Account Manager: Mark Toal Lennon
Account Executive: Amar Jacob
Production Manager: Ciaran Walsh
Producer: Brian Daly
Social Media Manager: Jenny Claffey
Production Agency: Banjoman Films
Director: Dermot Malone
Producer: Matt D’Arcy
Editor: Tony Kearns
Grade: Kai Van Beers (MPC London)
Sound: Will Farrell (Screen Scene)
Post-Production: MPC London
Executive Producer: Pat Hinkson
Media Agency: Mediavest
Client Director: Gemma Gilmore
Senior Client Manager: Christina Crowley
Client Associate: Lynn Callan
Digital Planning Director: Stuart Matthews
Senior Digital Client Manager: Emmet O’Fearghail
Digital client associate: Leah McDonough
Performance Media Manager: Elizabeth Salgado
Performance Media Executive: Edgar Custa
