RTÉ Create, the creative team of RTÉ Media Sales has announced that Moda, created by Dulux, will partner with RTÉ Player in a brand new, exclusive interior design series The Good Room. As a branded content partner for the series, Moda, created by Dulux, products will be naturally integrated into each of the six episodes.
Helping homeowners nationwide transform that one room that needs a little TLC, RTÉ Player’s The Good Room breathes life back into these forgotten spaces with the help of designers Caroline Foran and Jo Linehan from GAFF Interiors and Moda, created by Dulux, Caroline Foran and Jo Linehan are on a mission to take the fear out of decorating your home. Dedicated to finding out what inspires each homeowner, Caroline and Jo talk palettes, scour local shops and show how to transform your home and help you make the right colour choices. The new series will launch on RTÉ Player in September.
According to SallyAnn King, branded content manager of RTÉ Create: “We are delighted to collaborate with Moda, created by Dulux, who have come on board as a content partner for our new RTÉ Player original series. In support of the six part online series, a substantial campaign of advertising and social support will be activated across RTÉ TV, RTÉ Guide, RTÉ News Now, RTÉ.ie and RTÉ Player.”
“The RTÉ Player presents a great opportunity for Moda to bring their strong interiors content to life. The six part series featuring GAFF Interiors promises to give homeowners some simple can-do inspiration and the confidence to style their own look at home. Moda, created by Dulux, , is the first collection to feature curated colour palettes making colour choice easier for the consumer while also offering a washable smooth matt finish,” says Ruth Potter, senior brand manager Dulux Ireland.
According to Leah Hughes of media agency Mediacom, which was involved in brokering the partnership: “The development of the ‘The Good Room’ series for Moda, created by Dulux, is a prime example of the way in which creative media collaborations work best: a brave client, working with their media and creative agencies on a great idea, and a media partner that has the resource and scale to bring it alive.”
Dulux’s partnership with RTÉ Player marks another step in the evolution of the broadcaster’s content strategy which sees it moving away from being a purely catch up service, to investing in new, up-and coming talent and commissioning more online exclusive content, including more short form content to better serve mobile users and viewers on the move. Proving popular with audiences, the online extras and exclusive new shows on RTÉ Player attracted over 3 million streams in 2016.
New shows commissioned exclusively by RTÉ Player include a new beauty series with Holly Carpenter What Would Holly Do?, a series of comedy shorts with comedian and snapchat star Pamela Joyce and Food Bites video recipes from Roz Purcell, Indy Power and Eva Lawes of Delicious Circle. The Good Room is the second series to have a branded content partner following a hugely successful project with Carr’s in Chef Adrian Eats Ireland.
