The creative agency Chemistry has created a new short documentary to showcase Lidl’s ongoing and highly successful sponsorship of the Ladies Gaelic Football Association.
Called Our Serious Starts Here, it highlights the benefits of team sport for young women.
Partnering with H2 Films, the agency documentary “captures the real sentiments of young Irish women speaking honestly and truthfully about what team sports means to them. In particular, it shows the confidence gained through sticking with team sport.”
According to the agency: “to treat this hugely important project properly, we worked with Lidl and Spark Research to understand the realities of female participation in sport using both quantitative and qualitative research. In addition to young women and girls, parents were interviewed. Lots of insights emerged, some alarming such as the fact that 1 in 2 young women give up sport by the time they start secondary school. By emphasising the positive benefits expressed by young women who remain involved, we hope the Irish public will start encouraging women to stay in sport in any way they can. In short, we hope to inspire change and demonstrate that #SeriousSupport can have a huge impact.”
Credits:
Agency: Chemistry
Client: Lidl Ireland
Agency Producer: Fiona McGarry
Creative Director: Emmet Wright
Art Director: Edel Quinn
Copywriters: Aoife Stapleton & Laura Fitzgerald
Client Service Director: Dee Gunning
Planning Director: Sinead Cosgrove
Digital Strategy: Lynsey Paisley
Account Director: Audrey Farrelly
Account Manager: Ciara Magee
Production Company: H2 Films
Producers: Jack Armstrong / Keith Hutchinson
Production Co-Ordinator: Melissa Lawlor
DOP: Eleanor Bowman
Researcher: Isobel Nolan
Editor: Vinnie Beirne
Post-Production Producer: Sarah O’Carroll
Post Production: Windmill Lane
Music: Gareth Averill
