Dublin Gazette, the capital’s leading free newspaper group is to reduce the number of weekly titles it publishes from seven down to four, each of which will be aligned to the region served by Dublin’s four local authorities.
According to Dublin Gazette’s managing director Michael McGovern: “The response we’ve received through market research, along with key advertisers and a focus group of our core readers, has been hugely positive. By repositioning our titles in line with the Local Authorities, this will allow us to cater for larger audiences that in many cases have not had a local source of news, sports and entertainment that is directly related to them. This is hugely positive for Dublin Gazette and the Dublin market, allowing us to increase our distribution and overall print total once again to solidify our position in the market.”
McGovern says that Dublin Gazette will be increasing its circulation and distribution by 36% from 55,000 to 75,000 papers each week as part of the restructuring while also increasing the availability of its papers across the city and county to ensure its visibility and widespread availability.
He also says that Dublin Gazette plans to release a multi-platform ABC certificate in early 2018 for the repositioned titles, which will display further growth from its most recent ABC figure of 52,958.
“This will further demonstrate its strength in the market, with this figure expected to show a combined reach across its print and digital platforms in excess of 400,000 people each week,” he says.
