The pitch process for the creative account of the National Lottery has been now narrowed down to two agencies – TBWA\Dublin and Rothco.
The account is currently held by DDFH&B which has handled it for the last 11 years, during which time it picked up several awards for its creative output. The other agency which also pitched for the account was Publicis Dublin.
It is understood that a decision on who wins the account will be made in mid-October. The media buying for the account is handled by Starcom and is not part of the current review.
