In this issue:
IMJ talks in depth to The Irish Times.
Sarah O’Connor, Wilson Hartnell explores Irish and global brands and their relationship with sport. Paul Golden looks over the world of PR. What the heck is PR anyway? Jane McDaid, Thinkhouse enlightens us.
Clodagh Hynes of Target McConnell’s tells us how to avoid the content crap trap. John O’Shaughnessy of Verve is building bridges in Europe. What are the benefits of becoming a brand shaped organisation? Mark Byrne from MCCP lets us know.
All these and more plus the latest campaigns, who’s moving where and what has been going on On the Town in your IMJ this month.
If you would like to subscribe to IMJ, you can contact Annemarie McRedmond on 01-6611660 or email subscriptions@irishmarketingjournal.ie
