The Nuts & Bolts of Search is the theme of the forthcoming AAI breakfast seminar which will take place next week, September 22 in the offices of Core Media.
Three speakers will examine how brands can understand and reach the new Irish consumer using digital search strategies. Eoghan Philips, head of agency sales at Google/YouTube will focus on the role of search in consumer journey while Marc Dallimore, head of systems and ad ops at iProspect will look at how to develop a search strategy to get ahead of the competition. Finally, Tom Tully, sales manager with Bing, will offer delegates ten top tips to get the most out of their search strategy. A 20 minute panel discussion, moderated by David Mulligan of Radical, will follow.
The event kicks off at 8.30am and concludes at 10am.
To book a ticket click HERE
