The lowdown:
Its official, Kevin, the humble carrot who stole the nation’s heart last Christmas, returns for more adventures with supermarket Aldi. And this year he’s looking for someone special to share Christmas with….
The diminutive hero finally finds the carrot of his dreams in the new 60 second TV campaign which airs during Emmerdale on TV3 and EastEnders on RTE1 on Tuesday 7th November.
Picking up from where last year’s campaign ended, Aldi’s new advert opens with Kevin discovered as a snowman’s nose before being dislodged by the rumbling of an approaching train. Jumping aboard, Kevin discovers this isn’t just any train, but a luxurious sleeper complete with a dining car brimming with Aldi’s amazing Christmas feast.
In the distance Kevin spots Katie, and, for him at least, it’s love at first sight. But, he must once again brave the dangers facing any intrepid 3-inch adventurer: flying Aldi Veuve Monsigny Champagne Brut corks; precarious artisan cheese towers and a Specially Selected Exquisite Outdoor Reared Whole Turkey.
This year’s story has suspense, murder, romance and the most sumptuous food and drink, all in the most dramatic of settings reminiscent of classic films that customers everywhere will enjoy.
Finbar McCarthy, Group Buying Director at Aldi Ireland said, “We launched Kevin last year with the line, heroes are grown, not born. And Kevin really did grow into our hero. Our customers enjoyed watching his escapades in the run up to Christmas.”
“We just had to bring him back again this year to help showcase our latest show-stopping festive range. Let’s hope Katie the Carrot loves Kevin as much as we all do.”
Well-known Irish voiceover artist, Pat O’Regan also returns for this heart-warming sequel – narrating the story to the Edward Scissorhands soundtrack.
As well as being the hero of the brand campaign, Kevin and Katie will also be the stars of 7 product oriented sub-campaigns running as 20 and 30 second TV executions as well as being delivered across digital, social, press, radio and in-store.
The sell-out Plush Kevin The Carrot soft toy will also be returning, joined of course by Plush Katie The Carrot. The toys launch in stores from 23rd November for €3.99 in support of Aldi’s charity partner, Food Cloud.
Credits:
Client: Aldi Ireland (Finbar McCarthy & Rita Kirwan)
Agency: McCann Manchester
Exec Creative Director: Dave Price
Creative Director: Neil Lancaster
Art director: Clive Davis
Senior Copywriter: Andy Fenton
Head of TV: Lucy Moore
TV Producer: Sarah Bradbury
Account Director: Laura McKinlay
Production Company: Stink / Psyop
Directors: Todd Mueller & Kylie Matulick
Producer: Alicia Farren (Stink)
Post producer: Mei-Ling Wong
Editor: Marshall Street Editors – John Mayes
Sound: Wave – Parv Thind
