The Dublin-based agency The Public House was behind the positioning of a 30 foot gold statue of Virgil van Dijk outside Liverpool Football Club’s Anfield Stadium for their client, Paddy Power last weekend.
The stunt was in response to the recent signing by Liverpool of van Dijk for a record club transfer fee of £75m.
“With debate raging over whether these players are worth their weight in gold, we wanted to how Liverpool fans what £75m in gold actually looks like,” spokesman Paddy Power. “Transfer fees have gone absolutely crazy this season. I’m starting to think even I’d be worth at least £50 million,” he quips.
Erected outside Anfield, the statue, which took 180 hours to sculpt, quickly garnered attention. So far, coverage of the stunt has appeared on Sky Sports and been reported on by The Mirror, The Sun, The Daily Express, The Liverpool Echo.
The Public House have a long and infamous history in helping Paddy Power court controversy, from creating a 70 foot apparition of the Virgin Mary holding the Sam Maguire aloft at Knock to creating a yob-proof betting office on the eve of an Ireland vs. England game.
The activation for Paddy Power continues a busy start to 2018 for the growing independent creative agency, who just launched new campaigns for newly signed clients 123.ie and Green Isle Foods. Other clients include Jameson, Just Eat and Ryanair.
This past weekend, The Public House unveiled a 30 foot gold statue of Virgil van Dijk outside Liverpool Football Club’s Anfield Stadium for their client, Paddy Power.
The stunt was in response to the recent signing by Liverpool of van Dijk for a record club transfer fee of £75m.
With debate raging over whether these players are worth their weight in gold, we wantedtoshowLiverpoolfanswhat£75mingoldactuallylookslike. Askedaboutthe statue spokesman Paddy Power said: “Transfer fees have gone absolutely crazy this season. I’m starting to think even I’d be worth at least £50 million.”
Erected outside Anfield, the statue, which took 180 hours to sculpt, quickly garnered attention. So far, coverage of the stunt has appeared on Sky Sports and been reported on by The Mirror, The Sun, The Daily Express, The Liverpool Echo.
The Public House have a long and infamous history in helping Paddy Power court controversy, from creating a 70 foot apparition of the Virgin Mary holding the Sam Maguire aloft at Knock to creating a yob-proof betting office on the eve of an Ireland vs. England game.
The activation for Paddy Power continues a great start to 2018 for the growing independent creative agency, who just launched new campaigns for newly signed clients 123.ie and Green Isle Foods. Longer standing clients for the agency include Jameson, Just Eat and Ryanair.
Credits:
Brand: Paddy Power
Lee Price: Head of PR, Paddy Power
Creative Directors: Colin Hart and Jarrod Banadyga Art Director: Colin Hart
Senior Copywriter: Evan Kane
Account Director: Catrióna Campbell
Senior Account Manager: Eavan Fallon
Sculpture Build: Hotwire Studios
Logistics: Boom Consultants
