The Lowdown:
School bags don’t just carry books, they carry memories. Your old bag almost certainly carried Folens school books too. Here at Bonfire, we’re delighted to have created this new TV commercial celebrating 60 years of Folens school books. Enjoy, and maybe you’ll even spot your old school bag.
Credits:
Advertiser: Folens
Agency: Bonfire
Creative: Sean Hynes, Ian Doherty
Account Director: Stephanie Coates
Marketing Team: Elizabeth Ivory, Andrew Miller Director: Rob Murray, Nomos
Producer: Marc Dillon, Nomos