Credits:
Client: Progressive Building Society
Client Personnel: Declan Moore, Louise McAleer, Lucy Speer
Agency: Ardmore Advertising
Group Creative Director: Paul Bowen
CEO: John Keane
Senior Account Director: Miriam Moertl
Account Manager: Hannah Smyth
Account Executive: Scott Orr
Account Executive: Ellen Mullen
Senior Creatives: Jamie Watson, Paul Fagan
Production Company: Streetmonkey
Director: Stevie Russell
The lowdown:
As Northern Ireland’s largest locally-owned mortgage provider, Progressive Building Society wanted an advertising campaign that reflected the real life stories and situations which many people encounter when buying a home. As the Society’s newly-appointed Agency, Ardmore Advertising have created and delivered a fully-integrated campaign featuring many of Progressive’s own staff and Members in scenes set across Northern Ireland.
Paul Bowen, Ardmore’s Group Creative Director, said: “Progressive Building Society understand that people don’t just want a mortgage – they want a home. They understand that people save to help them achieve their dreams and desires. At Progressive, they see the bigger picture, and that bigger picture is happiness. Our campaign evokes this pure, emotive message at its very core: Progressive Building Society, Help to Find Your Happy Place.”
