“The clip above shows the small team of three, lead by Geoff Fitzpatrick, setting up, fitting and shooting the eye-catching activation”. CREDITS Nightlight: Planning, Management & Delivery: Geoff Fitzpatrick, …
Lowdown:
Nightlight have created and delivered a compelling mapped projection showcasing the release of Warner’s new Tomb Raider film which came out in cinemas late last week. In light of the films adventure-action genre Nightlight and Warner searched far and wide for a location that would really fit with the feel of the film, finally landing on the mysterious and revered Masonic Lodge on Molesworth St.
The mission was then to quickly turn the building into something which would build the right kind of hype for the anticipated release. This was taken on in house, their design team were able map the structure with precision giving both the film and building the opportunity to really stand out and turn heads.
The activation was made possible through the use of Nighlight’s Bazuka – a mobile projection product, consisting of a custom van equipped with onboard battery and mounted projector. The Bazuka was ready to launch 12,000 lumens on the building when Friday night came around..
Nightlight were supported on the evening by Event Junkies who were there to capture this awesome projection piece.
CREDITS
Client: Warner
Agency: Nightlight
Planning, Management & Delivery: Geoff Fitzpatrick, Jeff O’Riordan, Callum Mathieson
Creative: Mark Dockeray
Production:
Shooting Director: Albert Hooi
Editor: Darragh Hobbs
