Carling, Play on a Pitch

The Lowdown:

Carling, the official beer of the Premier League, is running a new innovative and eye-catching OOH campaign to promote an exclusive competition to ‘Play on a Premier League pitch’. Digital screens across pubs, restaurants and select retail stores all feature dynamic Digital OOH content. The campaign incorporates live scores from Premier League matches which take place on 30th March & 1st April and 7/8th April.  The real-time updates are extracted from a live RSS feed and automatically generate up-to-date scores across the Digital Out of Home network.

Credits: 

Client: Molson Coors
Client: Ronan O’Hagan, Consumer Experience Manager
Brand: Carling
Media Agency: Zenith
Creative Agency: Molson Coors Studio
OOH Agency: Kinetic
Media: Wide Eye Outdoor