The Lowdown:
Leinster Rugby had a spectacular season on the pitch, but in the background business continues as usual off the pitch planning for next season.
The challenge even for the most successful club in Europe is that fans never been more detached from the real world. Which is a problem for Leinster Rugby because they need fans to come watch them play. We encouraged fans to leave the pub, get off the couch and #LiveALittle by experiencing everything that is part of being a Leinster Rugby season ticket holder, the bitter cold months, the uncertain glory and the potential reward that waits at the end.
Credits:
Agency – Atomic Sport
Advertiser – Leinster Rugby
Campaign – #LiveALittle
Creative Director – Greg Mutton
Design Director – Stephen Kiernan
Art Director – Luzie Ardelean
Copywriter – Eoin Tierney
Account Director – Patrick Murphy
Senior Account Manager – Trevor Cloak
