Smart Trends 2016 is the theme of special breakfast seminar being organised by An Post which will be held in the Westbury Hotel on Wednesday December 2nd.
Dr Ken McKenzie and Linda NÃ Chualladh will be on hand to provide advice to delegates on how to get ahead of the pack in 2016. Some of the topics that will be addressed include the shift of power away from the brand and towards the consumer, getting around consumer cynicism, behaviour changes at the end of a recession and developing the power of your data while remaining responsible.
Ken McKenzie has 12 years’ experience in consumer behaviour, holding academic posts in both UCD and Trinity College Dublin.  His research has focused on the gaps between what people know they should do and what they actually do. He has helped a range of clients come to grips with consumer preferences, blending a potent mix of strategic business thinking with psychological science. For her part, Linda Nà Chualladh is recognised as a worldwide industry expert by the Legal 500 and a member of the inaugural GC Powerlist 2015 Ireland. Her background includes working in academia, commercial research, private practice, government public enforcement and more. She is passionate about providing her clients with realistic options, practical advice and innovative strategies to help achieve their specific goals
Tickets for the event cost just €25 and will include breakfast. To register for the even click HERE
