The second instalment of the IAPI Creative Heroes series, which focuses on clients that have produced exceptional work sees Fiona Sweeney of Kerry Foods talk about creativity and how it drives new business for the global food company.
Great creative work doesn’t happen without a great client and in the Creative Heroes series, IAPI talks to some clients who have produced exceptional work and they share their views on how to maximise the power of creativity and find out who their creative heroes are.
The first in the series was Mark Henry, Central Marketing Director at Tourism Ireland.
