Last Friday night’s The Late Late Toy Show was the most-watched programme on television in Ireland so far this year, with an average of 1.36 million viewers tuning in to watch the entire show. Attracting audiences young and old, the show had a reach of almost 2m and a share of 73%.
According to Glen Killane, managing director, RTÉ Television: “The Late Late Toy Show is a special programme that has become an annual event in nearly every Irish home, bringing families and the nation together. Almost 90 per cent**** of all children watching television in Ireland on the night were tuned in to The Late Late Toy Show as were nearly three quarters of the total available audience. That level of engagement is unique among broadcasters in Europe and proves that RTÉ, and RTÉ One in particular, delivers programming that brings the nation together”.
There were more than 91,000 tweets sent on the night using the official #LateLateToyShow hashtag alone and the volume of tweets being sent peaked at 620 per minute.
An average of 172,000 people watched the entire show when it was repeated on RTÉ One on Sunday.
Late Late Toy Show host Ryan Tubridy said: “After the success of last year, I really didn’t think it could be bettered. As we got closer to the day I felt the weight of great expectation but a combination of stellar children, Trojan teamwork behind-the-scenes and some magic in the air helped make it a great night for everyone. I want to thank everyone for making this one of the biggest Late Late Toy Shows ever”.
