RTÉ has secured a 12 month sponsorship from SEAT Ireland for its 2fm Rising radio programme which is dedicated to championing new Irish artists for the year ahead chosen by an expert panel selecting 12 Irish music acts that they feel will have an incredible year ahead. Each act is featured in prime-time broadcast hours throughout 2019 on 2fm with specially produced Studio 8 sessions and online support across all 2fm social networks.
This is the second year of 2fm Rising with acts from last year including the very successful Dermot Kennedy, Mango X Mathman and the Fontaines DC. The 2019 2fm Rising list is as follows: Happyalone, Fia Moon, Inhaler, Pillow queens, True Tides, Jyellowl, Rushes, Roe, Kojaque, Flynn, Tebi Rex & Wild Youth.
The 12 month sponsorship deal includes up to 8 x 2fm Rising SEAT branded spots per day (combination of stings & promo spots) plus 4 x 2fm Rising SEAT gigs and online mentions across social media and on the 2fm website.
According to Ronan Murphy, Head of Commercial Solutions, RTÉ Media Sales: “2fm has a proud legacy of supporting new Irish music; from U2’s first ever radio studio session to supporting internationally renowned bands like the Cranberries, and more recent successful Irish acts, such as Picture This and Dermot Kennedy. We are delighted that SEAT has selected 2fm Rising as a platform and we look forward to what is a special 12 month association.”
Neil Dalton, Head of Marketing and Product at SEAT Ireland adds: “2FM Rising is a fantastic initiative championing talent and ambition in the Irish music industry which aligns perfectly with the ethos of the SEAT brand where we constantly want to challenge, innovative and disrupt and deliver the very best for our customers. Music is a core element of SEAT’s overall strategy and is a consideration when it comes to the design and production of our range. We also know that music is central to many of our customers everyday lives which makes this new partnership a perfect fit for SEAT. This partnership comes at an extremely exciting time for the SEAT brand as we have just announced record sales performance for 2018 in Ireland as well as boasting our greatest and largest ever product range. 2019 promises to be another exciting year for SEAT and we are really looking forward to working with 2FM Rising on this partnership.”
