The Lowdown:
Ardmore was delighted to continue work with the Department for Economy on their fully-integrated campaign promoting Apprenticeships for businesses and potential participants. For businesses, apprenticeships are a great opportunity to train the right people for their specific needs.
An apprenticeship offers an individual on-and off-the-job training, while getting paid, with the opportunity to gain qualifications – up to degree level and beyond.
The creative approach was to showcase real apprentices and their employers in their workplace with candid-style videography and photography. The campaign went live at the end of January and is running on TV, Radio and Social Media.
Credits:
Client: Department for Economy
Agency: Ardmore Advertising
CEO: John Keane
Account Manager: Amy O’Donnell
Deputy Creative Director: Chris Lyttle
