Credits:
Client : Kildare Village
Director – Niall O Driscoll
Director of Photography – Ciaran Tanham
Head of VFX – James Kelly:
ChoreographyJunk Ensemble
Music Composer: Michael Fleming
The Lowdown:
Following in the footsteps of leading high-end fashion brands, Vocal has boldly led Kildare Village into the creation a unique, and beautiful, piece of video content, released on Instagram and a host of other key social media platforms. Reaching over one million people so far, Vocal created multiple versions of the content, including a long form format for YouTube which has captured the imaginations of their customers as seen by the huge increase, YOY in their online numbers and footfall to the village itself.
The Red Shoes campaign comes alive at Kildare Village through innovative retail installations and aesthetically beautiful visual merchandising. Vocal has created a series of leading visual and innovative features in-Village to continue the story. Not only creating a truly unique retail environment, but also allow for many more photo and video opportunities which shoppers can share across their own and our social media channels.
