Publicis Dublin pastiche the flamboyant world of luxury brand advertising in their latest student campaign for Irish Rail/Iarnród Eireann. The campaign encourages students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train. Photography was made in conjunction with photographers Nick & Chloe through H2 Films. The ‘Luxury’ campaign also includes short content films.
Credits:
Client: Irish Rail/ Iarnród Eireann
Campaign: Get a bit of luxury into ye
Agency: Publicis Dublin
Creative Director: Carol Lambert
Copywriter: Peter Dobbyn
Art Director: Carol Lambert/Neil Hanratty
Designer: James Kelleher
Photographer: Nick & Chloe
Agency Producer: Rachel Murray
Account Manager: Alison Cooke
Account Director: Karen Austin
Business Director: Jimmy Murphy
Client: Stephen Murray
Client: Charlotte Tucker
