Focus Advertising, the Dublin based agency headed up by Daragh Cafferky, has picked up the account to handle the launch of Burberrys new men’s fragrance Brit Rhythm. The campaign will use a mixture of outdoor, cinema, TV and digital.
The bulk of the campaign launches next Monday while the TV and cinema campaign will kick off on October 1st.
The account win follows hot on the heels of the media account for the Irish League of Credit Unions (ILCU) which the agency picked up recently. Last year, it won the creative account for the ILCU.
Commenting Daragh Cafferky said “We are obviously delighted to gain these two significant media briefs and in particular the Irish League of Credit Unions which extends the valued relationship started last year with the creative brief. These two wins further endorse our strongly held view that a single source agency still represents the best value, best integration and operationally the most efficient marketing solution.”
