Steady growth in its digital offering has pushed combined average daily sales of the Irish Times up to 79,406 copies for both its print and ePaper editions in the second half of 2018, according to the latest ABC figures.
This represented a 2% increase on the second half of 2017 as sales for the audited digital edition of The Irish Times continued to grow as readers shift online. The audited digital edition recorded daily sales of 21,275, up 26% year-on-year. This figure includes only subscribers who receive the ePaper as part of their subscription and does not include other digital subscriptions.
According to Liam Kavanagh, Managing Director of The Irish Times: “We are delighted that our overall paying customer base is experiencing steady growth. As expected there has been some shift from print to digital sales and our overall ABC figure continues to be stable. On a daily basis, customers are signing up to our direct subscription services and this model, as well as the continued development of our Home Delivery services, enables us to build a strong direct relationship with our readers.”
He adds: “There is a lot of focus on the challenges that face news publishers both in Ireland and globally. The success of The Irish Times is testament to our continued investment in quality and trusted content. The audiences’ interest in news has never been greater and is very evident in the substantial growth since our subscription service launched in 2015.”
