Eric Cantona, the former Manchester United and French football legend, is the new face of Paddy Power’s latest marketing stunt which takes a pot-shot at Brexit farce as well as the different politicians who are playing a leading role.
Created by the Spanish agency Officer & Gentleman, Paddy Power has rolled out an online video which shows Cantona talking about Brexit, the ongoing fallout while mocking everyone from Teresa May and Jacob Rees-Mogg. “Brexit is like Boris Johnson’s hair, he’s the only one who doesn’t think it’s a complete disaster,” adds Cantona.
To get away from all the talk of Brexit, Paddy Power is offering a prize of a stay in a so-called Brexit Bunker which is stocked with rations, including sardines which, Catanona indicates, can be fed to the seagulls.