The advertising technology companies IMD and Honeycomb have rebranded as Peach as the business continues to increase its focus on digital media and helping clients deliver video ads to TV broadcasters as well as online publishers.
Peach essentially automates processes so video advertising can be sourced, checked, reformatted and delivered to TV broadcasters, online publishers and social media platforms in seconds. From the same online platform, users can then track which media owners and broadcasters their ads have been sent to. Peach operates in more than 100 countries, with 35 offices worldwide and over 2,700 clients including Unilever, L’Oreal and Universal Pictures.
As country manager, Colette Harrop will head up Peach in Ireland. “The advertising industry already know us as the market leader in TV delivery, but we are increasingly getting asked to provide a solution for digital workflow issues. We have been collaborating with a number of local media agencies and digital publishers, streamlining processes, and we now look forward to engaging and supporting digital players,” she says.
Simon Cox, CEO of Peach adds: “We’ve built a global technology business making TV video advertising workflows simple, quick and effective while never compromising on quality. With experts around the world and an in-depth understanding of industry challenges, we’re now building cutting-edge technology to simplify complex workflows behind digital video advertising. We’re taking the frustration out of delivering campaigns and helping clients seize the potential of the new digital media landscape. Our new identity reflects our focus on innovation in this space. It’s the logical next step in our own story of evolution and growth.”
