Virgin Media Solutions have teamed up with Sony Pictures’ Men in Black: International for an innovative ‘ident interaction’ campaign across Virgin Media Two, as part of a deal brokered by OMD Ireland.
Designed by Red Hot Creative – Virgin Media Televisions’ in-house creative team- and working alongside Emberlight, Men in Black: International movie creative has been integrated into the Virgin Media Two idents and will run for over a fortnight ensuring the brand is at the top of viewer’s minds. The ident is visible going into relevant programming and coincided with the launch of Love Island.
According to Virgin Media Solutions, “the existing Virgin Media Two animated ident concept concentrated on how television transports us to another world. As the home of red hot entertainment and escapism, Virgin Media Two is the perfect fit for Sony Pictures’ Men in Black: International.”
The film stars Chris Hemsworth, Tessa Thompson, Rebecca Ferguson, and Liam Neeson, along with Emma Thompson reprising her role from Men in Black 3.
According to Sharon Casey Ledwidge, Innovation Manager, Virgin Media Solutions: “We are delighted to collaborate with Sony Pictures on Men in Black: International. This is a perfectly placed, disruptive and inventive campaign. The Ident is out of this world.”
