The Cork-based jam manufacturer Folláin has launched a new campaign, the first since a major redesign of the brand.
The campaign was created by Goosebump and tells the story of the award-winning brand which was created by Mairin and Peadar O’Lionaird back in 1983. Since then the firm has grown from a small family-run enterprise and now employs 42 people.
“We wake up every day and wonder if this is the day we’ll make the perfect pot of jam. It’s all about perfecting the simple things. As the campaign says, it’s about good food, pure and simple,” says Micheál O’ Lionaird, son of the founders.
Alana Dwyer, Account Director at Goosebump, describes the campaign as a great journey and says, “We’ve been involved in the whole evolution of the brand, working with the Folláin team to bring their vision to a wider audience. For them this isn’t just a phase or a fad, it’s their whole life and It’s really energising to work with people who really believe in what they do”.
The campaign will run on digital channels, outdoor and social.
According to Laura Hewson, Marketing and Sales Manager of Folláin: “With our new packaging and this new campaign I believe we’re really well positioned to grow. And we’ll do it in a way that’s true to everything Folláin stands for”.
Folláin:
Laura Hewson, Marketing & Sales Manager
Strategic Planning: Emir Hatherall
Production:
Production and Post House: NOMOS
Director: Robin Murray
Producer: Marc Dillon
Editing: Ross Bradshaw
Set Styling: Eleanor Harpur
Photography:
Trevor Hart
Agency:
Managing Director – Sarah Love
Account Director: Alana Dwyer
Account Manager: James Shearer
Junior Account Executive: Claire Mulholland
Creative Director: Peter Queally
Copywriter: Luke Wright
Art Direction: David O’Donovan, Ciara Griffin, Ronan Dempsey. Julie McMorrow
Creative Partners: Mark Nutley and Pat Hamill
Social: Lauren Murphy, Nichola Henry and Aimee Doyle
