JWT Folk has picked up a number of new accounts Horse Racing Ireland, Circle K, Cairn Homes and Dale Farm Ice Cream.
The new account wins come at a period of growth for the agency and follows its recent success in Cannes where it bagged a Cannes Lions award for its work with An Post and Address Point.
The Horse Racing Ireland account will a new brand platform and supporting campaign that will generate awareness and engagement with the HRI brand.
Circle K has appointed the agency as its lead creative agency responsible for leading the Olympic and Paralympic sponsorship for Tokyo 2020. JWT Folk will work closely with the team to deliver a fully integrated campaign. The campaign which will run for 18 months aims to shine a light on the athletes and gather support for them on the lead up, during and after, the games.
Cairn Homes, meanwhile, has appointed JWT Folk as lead creative agency and it will be responsible for providing strategic support and delivering fully integrated campaigns. Cairn Homes is one of the largest house-builders in the country.
Dale Farm Ice Cream is the fastest growing ice cream brand in the Republic of Ireland. The company is part of the Belfast-headquartered Dale Farm, a company owned by a cooperative of 1,300 dairy farmers an which employs more than 1,000 people in the manufacture of milk, cream, cheese, ice cream, yogurt and spreads.
According to Abi Moran, CEO of JWT Folk: “The addition of four new diverse clients to our portfolio heralds an exciting time at the agency. We have had a very successful few months and were also delighted with our win at Cannes Lion for An Post Address Point. We are committed to our clients and dedicate ourselves to partnering with them to provide the best possible solutions, so we can execute excellent campaigns on their behalf. We are looking forward to the remainder of 2019 and toward 2020 and working closely with the teams at HRI, Circle K, Cairn Homes and Dale Farm to generate and activate campaigns that truly resonate and that will help impact culture for commercial gain”.
