Denise Turner, insight director with NewsWorks UK is to speak at the forthcoming NewsBrands Ireland breakfast seminar which takes place on October 22nd in The Morrison Hotel.
Open to all marketing professionals and agencies, Turner will discuss why advertisers are missing out on valuable customers and profit by under-investing in news publisher platforms. Using examples of recent research, she will present the case for news brands as well as busting some myths along the way. She will also discuss the evidence from recent research studies NewsWorks has conducted, including work by renowned effectiveness guru, Peter Field, and a neuroscience project that demonstrates that news brands deliver high levels of engagement with advertising on premium editorial sites eliciting stronger long term memory encoding than ads viewed on social media sites.
The event will be MC’ed by Peter McPartlin, chair of the NewsBrands Ireland ‘Power of Planning’ competition. The seminar will also see presentations and discussion on the power of news brands platforms from Mitchell O’ Gorman, MD of Kantar Media Ireland, and Áine Smyth, Marketing and Communications Manager, Audi Ireland.
The breakfast seminar is part of the annual NewsBrands Ireland ‘Power of Planning’ competition for junior agency planners and is open to industry professionals. To register for the event contact Lisa Buckley at lbuckley@newsbrands.ie
